Wednesday, April 18, 2012

The Dove Real Beauty Campaign

Imagine a World Where Beauty is a Source of Confidence, Not Anxiety



The Dove Real Beauty Campaign is a worldwide marketing campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and even the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.



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