"The organization said in a statement, "Such alterations can contribute to unrealistic expectations of appropriate body image — especially among impressionable children and adolescents." The AMA is now urging ad agencies to work with "agencies devoted to child and adolescent health to develop guidelines for ads," according to the Daily News. Why does this have to be so complicated? Are advertisers so perplexed and helpless when it comes to taking pictures of women that they really need help from child-health agencies? It's simple, advertisers: Don't make women thinner in postproduction, and don't cast anorexic models. And modeling agencies, start signing meatier girls so we get used to seeing them, and seeing them as beautiful. How many people in the general public aren't sick of the stick figures and the cultural implications — "put the burger down, you fat woman!" — they create?"
New York Magazine, American Medical Association
http://nymag.com/daily/fashion/2011/06/american_medial_association_re.html
Wednesday, April 18, 2012
The Dove Real Beauty Campaign
Imagine a World Where Beauty is a Source of Confidence, Not Anxiety
The Dove Real Beauty Campaign is a worldwide marketing campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and even the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.
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